I found an advertisement located on the back page of the zipsheet, a coupon/advertisement type newspaper handed out on campus. It is an ad for the Wingzone, a delivery food business that serves wings and other "bar type" foods.
The intended audience is clearly the college student, as it is handed out on a college campus. This audience works well, not only because the average college student (particularly male) loves chicken wings, but also because of the fact that it is handed out for free on a college campus. Two facts make this advertisement especially well aimed. One is that college students are the only demographic that take things that are handed to them on the street, be it fliers or coupons or even the Bibles that were handed out this past week. The other important fact to consider is that college students are stingy. Money is always going to be tight when your out from under your parents financial umbrella (even if only a little bit) for the first time.
The claim is simple, but not stated, and that is that you can get good chicken wings delivered cheaply.
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2 comments:
You did a good job of stating who the intended audience is. I find it interesting that the claim wasn't stated, just implied. It is very true that college students want cheap food since they aren't living at home. Good job.
So, you think by virtue of announcing its existence, Wingzone gets its audience? :-) Would it attract a greater audience if it had imagery and eyecatching logos? Or does the zipsheet limit the audience and all the extra's a re awaste of resources?
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